Unveiling Google’s Dominance: Unfair Practices Crushing Competitors and SEO Strategies

There are several notable factors that shed light on the extent to which Google, as a dominant entity in the internet industry, manipulates its platform to eliminate competition in the field of marketing.

In the recent past, Search Engine Optimization (SEO) emerged as a widely adopted marketing strategy that allowed webmasters to optimize their clients’ websites by strategically incorporating relevant keywords related to their businesses. Through meticulous optimization techniques, webmasters aimed to secure a coveted position on the first page of Google’s organic search results. This visibility ensured that when potential visitors searched for keywords associated with their clients’ businesses, the websites would prominently appear. However, over time, Google gradually diminished the prominence of organic search results, placing greater emphasis on paid advertising partnerships with major corporations. Consequently, smaller businesses and agencies faced limited opportunities to achieve organic search visibility, as larger players with substantial advertising budgets were favored. As a result, smaller marketing agencies and businesses encountered significant challenges in competing within Google’s platform. Additionally, Google’s stringent approach towards webmasters has led to clients opting for Google’s pay-per-click (PPC) advertising, thereby diverting their investments away from SEO services and benefiting Google.

Another area of concern lies in Google Maps. Initially, Google Maps primarily served as a platform for local businesses, irrespective of their size. Local businesses underwent a verification process, typically involving a confirmation mail, to establish their legitimacy and provide accurate information to users. However, Google introduced sponsored links from businesses located outside the immediate local vicinity. This change has made it increasingly difficult for genuine local businesses to secure visibility on Google Maps. Furthermore, the verification process for local businesses has become more complex and demanding. Instead of traditional methods like mail cards, businesses are now required to create videos as part of Google’s video verification method. This additional step has posed significant challenges for small businesses operating from home offices, including freelancers and marketing agencies offering premier website marketing and development services or acting as subcontractors for larger enterprises. Consequently, these home-based businesses, which significantly contribute to the economy, face formidable barriers in navigating Google’s verification process. The stringent verification requirements, seemingly tailored to exclude smaller players, undermine the principles of fair competition and restrict opportunities for growth.

While Google justifies these changes as necessary measures to combat spam and verify business legitimacy, the presence of sponsored links on Google Maps from locations that are not in close proximity to the relevant zip codes raises legitimate concerns regarding internet manipulation. These practices not only undermine fair competition but also erode user trust in Google’s services, which are relied upon for obtaining accurate and pertinent information. Upholding the principles of integrity, fairness, and equal opportunities requires Google to promptly address these concerns and implement measures that ensure a level playing field for all businesses and marketing agencies operating on its platform.


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